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PACE University Client Overview PACE University had recently opened classrooms and offices in Newburgh, Orange County. In Manhattan, PACE was known for its undergraduate and graduate programs, and had established a satellite to offer adult education programs to the residents of the lower Hudson Valley. PACE University offered outstanding, flexible non-credit and workforce development programs and graduate courses for adults looking to retrain or re-enter the workforce. The problem was that neither adults – nor their employers – knew what PACE University had to offer. The BBG&G Solution The goal was to get that message out. The strategy was to let strong copy and compelling visuals convey the story with conviction. The COMPONENTS Positioning Strategy |
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